A book made to inspire children to love and take care of the ocean
This is my passion project. I worked closely with two wonderful authors to illustrate a story about ocean pollution. Through the initial process of developing an illustration style, I stumbled upon a technique that I truly can’t get enough of. By using a rubber roller and printmaking inks, I was able to produce vibrantly colored textures that I could place into my compositional drawings. The entirety of this book was drawn and painted by hand, then scanned and assembled on the computer. As I fell in love with the hands-on process, I discovered an illustration and type style that was incredibly simplistic, yet captivating for all ages.
Promotional identity to celebrate the accomplishments and unity of graduating Art & Design majors
The Point Loma Nazarene University art department is like no other; we are small in numbers but big in heart. We are close-knit, supportive, and act as a team. I wanted to represent this togetherness by visually unifying each name of our graduating seniors to create an image of a jean jacket. I think of jean jackets as a means to show one’s unique identity. They can be patched, pinned, tattered, and embroidered. I think of this jean jacket visual as a metaphor for each of our unique talents coming together as one.
Tom Wolfe Publication
A publication celebrating the colorful writings of Tom Wolfe
I am captivated by Wolfe’s one of a kind non–fictional writing style and ability to create imagery out of words on a page. I was so inspired by his work that I wanted to create a publication that celebrates him as an author and shows readers a good way to dive into his densely packed novels. My main focus was to create a visual hierarchy and type styling that made the readers feel as if they are seamlessly gliding through the type. I believe Tom Wolfe’s words should look as beautiful as they read!
A brand that represents my design philosophy and visual aesthetic
In my personal brand, I wanted to show what I love the most: the process. I believe in sketching it out, scanning it in, printing it out, cutting it up, gluing it back together, and talking it out. For my personal brand, I wanted to show the beauty of raw materials in the beginning steps of my design process. In this case, I chose to emphasize my favorite material to work with: printmaking ink. The unpredictable quality of hand-inking my own business cards and stationery can be seen as a metaphor for my life goal to be honest, genuine, and transparent in all that I do.
Creation Care Week
A collective effort to stir-up environmental change
Every year, Point Loma Nazarene University dedicates one week to shine light on the importance of sustainability on both a global scale and in our day-to-day lives. The goal is to inform and inspire students to be more conscious of their environmental footprint. In partnership with the Office of Sustainability, the Senior graphic design students were challenged to create new ways to get the message across. To begin the project, we used a human-centered design approach to discover how we can best reach the students on our campus. Working within a team of designers striving towards the same goal was a valuable experience that I consider to be the reason behind our campus-wide success during Creation Care Week. My role within the group was to create a poster focusing on how climate change is affecting sea life. I worked to create a strong visual hierarchy between type and illustration, as well as synthesized information to present a clear and concise message.
Clay & Ink
An escape from the computer screen
As a designer, I firmly believe in the importance of stepping away from the computer and picking up a pencil. I find peace when I am using my hands like an artist, whether it be sketching out an idea, carving a linoleum block, or throwing pottery. My intrinsic artistic skill and my academic training in visual arts has strengthened me as an illustrator and designer. I feel comfortable when asked to illustrate anything from animals to typography; I attribute this to my passion for drawing, painting, printmaking, and ceramics.
A brand manual that encapsulates the charm and spirit of small town Julian
Julian, California is a woodsy tourist destination in Southern California that is known for its beautiful seasons, small-town charm, and most of all – their famous Julian apple pie. This was a design challenge that focused on creating a cohesive kit of parts to implement in a unified brand identity. Creating a brand manual incorporated both aesthetic and technical challenges that I had to identify and solve. I started out by researching and discovering the true spirit of Julian. Right off the bat, I could identify four major brand attributes that I wanted to accentuate: Warm, Welcoming, Honest, and Genuine. Although this town is very charming, I noticed that there isn’t much else to do after you grab a slice of pie. With time, I identified why people go to Julian – to spend time with their loved ones in a place that makes them feel at home. This is the heart of the brand.
Campus Activities Board
A brand that reflects the enthusiasm of the people behind it
I was very fortunate to work as the head designer for Campus Activities Board (CAB) for two years on the Point Loma NazareneUniversity campus. CAB is a student-led organization that plans, advertises, and executes all of the ASB funded campus events. When I began working with CAB, the group did not have any sort of identifiable brand. I thought this diverse and joyful bunch of students deserved a visual system that represented all that their family of event planners stood for: excitement, celebration, and unity. The PLNU campus sits right on Sunset Cliffs Natural State Park overlooking the ocean. Since this view is the most iconic aspect of our school, I used this as my inspiration for the CAB brand.
Buddy's Killer Kombuca
A brand that fits the complexities of a very peculiar beach town into one little bottle
This class project began with a very fun twist. Each designer drew one pet name, one destination, and one product out of a hat. We then were challenged to create a brand that featured these three elements. This project is a true example of how one can embrace the design constraints to create something out of the ordinary. I was happy with my luck of the draw: I got “Buddy the Golden Retriever,” “Santa Cruz,” and “Kombucha.” Luckily, I know several people who live in Santa Cruz, so I started by asking them what makes their town unique—and boy did I uncover a lot of fun attributes! After understanding the spirit of Santa Cruz, my goal was to showcase and celebrate all that this funky beach town stands for. To achieve this while still working within my constraints, I came up with a pattern that incorporates iconic items and landmarks that represent the town, including: redwood trees, a banana slug, and the Giant Dipper roller coaster. Overall, this brand is meant to resonate with locals and instill a sense of Santa Cruz pride.